Reefathlon - Bike, Swim & Run

Join us for the very first Reefathlon event!
19 mile Time Trial Cycle on Sunday September 27th

The Reef is a great destination for relaxation, so when cycling friends asked us to let the world know about our perfect cycling roads, our first thought was “that doesn’t sound relaxing”. Still, cyclists can be very dedicated to their cause, so they persisted, but how best bring together cyclists from Cayman and overseas together to compete, but, more importantly, to relax, have fun and make new friends? We thought about how Cayman is known for “multi-sports” events, but have you seen those crazy triathletes? That “swim, bike, run” idea of one tough event after another? Sure seems like too much work for a vacation to us.

Reefathlon then, is simply cycling wrapped in a beach break, where you can replace the “swim” and “run” segments of the “-athlon” with some lazy snorkeling and a leisurely stroll on the beach.

Now, as we say at The Reef, “we make relaxing look easy, as we practice hard at it every day”, and we think we are onto a great idea with Reefathlon, so we are taking it very seriously. How seriously? Our race manager is a three time Olympic cyclist and first Caymanian cyclist to win a Gold & Silver medal at the CARFITA Games Caribbean cycling legend, Craig Merren.

Sunday September 27th 2009 - 19 mile time trial, East End (counter?clockwise) loop
Start/finish at theReef -Registration 6:30am, first rider starts 7am

• Ride 27mph on Sep 27th and win US$1000 (fastest rider under 42’13” (27mph for 19 miles) wins US$1000!)
• All division winners win a free stay at theReef

For more information including travel and stay packages
for both overseas visitors and local entrants,
visit www.reefathlon.com

The Reef Resort Grand Cayman

We are just moments into the official start of The Reefs super amazing undeniably good value special price Beach Condo may as well be a give away deal!

2009 may be the year many of us put off the new house and car, but now there’s no reason to put off the family vacation. The Reef, the only all beachfront suite resort on Grand Cayman, is offering a once in a lifetime deal. Beachfront suites from $79 per night, double occupancy for 79 hours only, no hidden fees, just 10% room tax.

But incase that doesn’t quite suit you or you can;t make it work for whatever really bad reason, because lets face it no reason is good enough to be missing out on that sort of deal, there are more specials ready for the entire summer

With the traffic, lack of parking, the constant noise of some new building going up right next to your office, don’t you wish you could just escape for a weekend?

Well, for almost ten years The Reef Resort, nestled in the tranquil East End has been the place where local residents go to escape.

So, to help you turn that “soon come” break into a “right now” break, we are excited to offer these incredible nightly rates in our All Beachfront Suites:

Studio Suite: CI$119
Deluxe Studio: CI$139
1 Bedroom Suite: CI$169
2 Bedroom Condo: CI$239

No service fees. No resort fees. No Worries!

Did i mention that we are the leaders in Simple Relaxation?
These rates also include:
1) 10% discount at our Le Soleil Spa (If you feel like being pampered.)
2) 10% off Whitesands Watersports (If its fun in the sun you’re looking for.)

So avoid wasting a day traveling and the expense of flying by relaxing and rejuvenating with us here at The Reef, only 45 minutes travel from Georgetown.

To reserve these fantastic room rates, simply email reservations@thereef.com or call 947-0100 to book.

So what are you waiting for .. go ahead and book something special at a special price to treat that someone special … YOU !

Cayman Islands Print Advert

I am sure many of us have seen the totally enticing commercials that come on the TV for the Bahamas, Turks & Caicos, Barbados amongst others. They are all really very attractive and invite you to come and have the most relaxing, exciting, just can’t stop talking about vacations ever. I have to admit in the past few years I have been impressed with the magazine adverts for Cayman (not because I am the guy in the photo, even though I am) but because they are well placed attractive photos that really depict what most tourists want to come to Cayman for. Thank god that the ‘H2GO Find your element’ campaign is over. Caymans TV commercials have not yet progressed that far.

After announcing that tourism is declining you really do have to ask yourself, why ? I personally think it could be the way the money is being spent in marketing as well as the fact there is increasingly becoming less and less places for tourists to choose from to stay on the island. In the last 4 years we have lost the Hyatt, Treasure Island, Indie Suites, Sleep Inn (or whatever it was since) as well as many condos redeveloping and units being bought by companies or individuals that no longer rent them out.

I know in a short 10 second commercial you have limited time to get your point across but I have a feeling a better job could have been done. However the big problem is the placement of the adverts on TV, they were between two shows completely unrelated to travel or tourism and so missing any kind of demographic you may want to target. See the recorder adverts below, I only caught two and had to record them off the TV with a video camera rather than direct record to PC.

Cayman Islands UK advert from Caymaniac on Vimeo.

Cayman Islands UK advert from Caymaniac on Vimeo.